Are you out there in the world, hustling, trying to find, respond to, and book every new customer that shows a glimmer of interest.

It’s time to pay attention to this.

This secret I am about to share with you is something you'll want to hear about. A secret no-nonsense way to grow your business that you've probably been ignoring. 

What is the amazing secret? 

It’s a method that gets your previous customers back for more business

Think back for a moment to all the customers who you previously used your service.

They just might be the missing key to more consistent bookings and more money in your pocket.

Let's break down the secret so it's as simple as a traffic light.

Red means stop. Green means go. 

Red for your business is when you are spending money on ads and marketing trying to find new clients and end up going into the red in your business. That is something you want to stop. 

Green for your business happens when you dive back into your previous client list. You can remember the people you gave great service to in the last year. 

Reaching out to them may sound like a no-brainier, but you'd be amazed at how many limo businesses just don’t make the time or have the systems to stay in touch consistently. 

So Why Bother with Previous Clients?

First let’s talk about money. Working hard to get new customers may end up costing you up to 5 times more than just keeping the ones you already have. 

Additionally, increasing customer retention rates by just 5% can increase profits by 25% to 95%, according to research done by Bain & Company. 

These figures highlight the significant financial impact of customer retention versus new customer acquisition.

While the exact monetary value lost in chasing new customers as opposed to retaining existing ones can vary widely depending on the industry, business model, and other factors, the principle remains consistent: focusing on customer retention is often more cost-effective than solely pursuing new customer acquisition.

Imagine for a moment you've got a bird feeder in your yard.

You're spending all this time and money trying to attract new birds with different types of food, while the regular birds are waiting for you to refill the feeder so they can keep coming back. 

Just like those regular birds, your previous clients who already know and trust you are waiting for you to invite them back into the business.

Reaching out to them is way easier and will cost you less money by simply inviting them back into your limo for another great experience. 

How Do You Make This Happen?

Relax because making this happen will not require taking some special course, spending multiple hours to learn a new technology or wasting time reading a manual.

You can keep working on the business like you are right now without adding any more challenges to your plate. 

Think of it like being a good neighbor remembering and making the time to say hello every time you see them.

You've got to keep the lines of communication open with your previous customers.  

You might send out a brief text message saying something like, "Hey, it was great having you as our client recently.

As one of our favorite customers, we are holding onto your special 20% discount off your next service with us." 

Yet it’s the process that happens in the background that makes this work like magic

Keep it casual, keep it friendly, and most importantly, make them feel special.

What’s In It for Them?

Give them a good reason to ask you for another service appointment.

Offer them a 20% discount on their next booking. Another value to offer them is a free upgrade. These simple offers will make people feel like a VIP, and everybody wants to feel they are important. 

Do you want to be careful with giving out too many promotions as this action could lead to training your past clients to simply wait for a discount before doing business with you. 

The Power of the Google Review

Here is a little known fact about the power of Google Reviews. 

Google will first display the paid ads, then REVIEWS and then the organic traffic.  

Want to know the easiest way to get 5 star and frequent reviews? Just ask that happy customer for a glowing review after they have just enjoyed your amazing service. 

Save your time by using an automated system designed to know when you have just given someone a five-star quality ride and the system will shoot them a quick text asking for a review. 

Keep the message simple, thank them for their business and ask for a 5 star review.

You'll be surprised how many people are willing to give you a review.

Your Business Will Become the Talk Of The Town

This is the best side effect of reaching out to your past customers.

Previous clients will become your best advertisement. When they have a great experience, they’ll tell their friends and family. 

As you know, word of mouth for any business owner, is worth its weight in gold. For your business, the gold will be seeing more rides being booked.

Now you know a secret most limo business owners do not. The amazing secret that will turn your business into a money generating machine. 

Too many owners right now are chasing after new customers like a dog chasing a squirrel. 

Be ahead of the rest of the competition.

Because of your great service your previous customers are true fans of your business so start turning them back into more revenue. 

Make them feel valued, important, and they’ll keep coming back, again and again.

The goldmine for your business has always been right there in your back seat.

All you've got to do is reach out and grab it.